SmarterDeals: A Context-aware Deal Recommendation System based on the SmarterContext Engine
On Friday 19 October 2012, 15:00-15:30 INRIA Lille room B31 (new building), Norha M. Villegas (University of Victoria) will give a talk on “SmarterDeals: A Context-aware Deal Recommendation System based on the SmarterContext Engine “
Abstract: Daily-deal applications are popular implementations of on-line advertising strategies that offer products and services to users based on their personal profiles. The current implementations are effective but can frustrate users with irrelevant deals due to stale profiles. To exploit these applications fully, deals must become smarter and context-aware. This talk presents SmarterDeals, our deal recommendation system that exploits users’ changing personal context information to deliver highly relevant offers. SmarterDeals relies on recommendation algorithms based on collaborative filtering (CF), and SmarterContext, our adaptive context management framework. SmarterContext provides SmarterDeals with up-to-date information about users’ locations and product preferences gathered from their past and present web interactions. The validation results demonstrate the suitability of our approach. For many deal categories the accuracy of SmarterDeals is between 3% and 8% better than the approaches used as baselines. For some categories, and in terms of multiplicative relative performance, SmarterDeals outperforms by 173.4%, and 37.5% on average.